Our influencers TomV and Nasser El Jackson have been figureheads several times for pre-rolls, folders and in-store advertising images. This demand for entertainment came during the opening of the new Aktiesport in the Kalverstraat. We were asked to announce the opening through a Facebook and Instagram campaign.
Aktiesport wanted to bring the opening of their new flagship store on the Kalverstraat in Amsterdam to the attention. Aktiesport brought it to the attention in cooperation with TomV and Nasser el Jackson
In collaboration with Made to Measure PR we have created a video that was partially recorded in New York and partially recorded in Amsterdam. Children were challenged in this video to record their own trick and post the video with the #Aktiesporttrick.
Curious about the result? Watch the video above.
On the opening days of February 6th and February 7th 2016,Tom Vegter and Nasser el Jackson transformed the Kalverstraat into a football spectacle within a few minutes.
People were urged at the event to record their own trick and everyone who dared to take on panna king Nasser got a free ball.
- 50 submitted videos
- Offline reach at opening more than 2000 visitors
- 8.000 views on Instagram