January 2014, Doornvogel asked us to create videos for the RET. The objective was promoting the OVMiles.
With the help of our artists we have created three different guerrilla actions to surprise the Rotterdam travelers. The three KPI’s were;
- Freestyle football goalkeepers;
- RET employee entertains customers with his dance skills.
These flashmobs were recorded by our production team and posted on Youtube to spread the message online.
- Station Rotterdam Centraal and the Beurs metro station provided with entertainment
- More than 70,000 views on the YouTube channel of the RET OVmiles