Facts
Start date
Januari 2014
Category
• Marketing
Expressions
Online
• Instagram
• Facebook
• YouTube
Offline
• Performance
Video’s
Assignment
January 2014, Doornvogel asked us to create videos for the RET. The objective was promoting the OVMiles.
Solution
With the help of our artists we have created three different guerrilla actions to surprise the Rotterdam travelers. The three KPI’s were;
- Beestenboel;
- Freestyle football goalkeepers;
- RET employee entertains customers with his dance skills.
These flashmobs were recorded by our production team and posted on Youtube to spread the message online.
Influencers
STEFAN MOLENDIJK
Freestyle footballer
NICK ZIEREN
Freestyle footballer
ROWDY HEINEN
Freestyle footballer
HASAN ISIK
Freestyle footballer
The GrooveKings
Dancers
Result
- Station Rotterdam Centraal and the Beurs metro station provided with entertainment
- More than 70,000 views on the YouTube channel of the RET OVmiles
