4 February 2017
– Branding mobile goals
CIP Marketing has enabled us to add extra blue to the Blue Blast activations from Adidas. This activation focused on 100% football stores throughout the country. They already have the Adidas branded ‘Battlecage’ and the necessary promotional material. The missing part was appropriate entertainment to make the activation a success and generate more traffic in the 100% Voetbal shops.
For this campaign we used Nasser el Jackson as freestyler and panna specialist. With his skills and enthusiasm, he got the audience to the Battlecage at all locations and created the necessary extra attention for the new Blue Blast shoes. He visited among other Amsterdam, Arnhem, Breda, Enschede and Apeldoorn. We also provided mobile goals with Adidas branding.
- Significantly more traffic in the 100% voetbal shops
- Positive association of the public with the new Adidas Blueblast collection