11 July 2017
• Commercial on Instagram and Facebook from Aktiesport and Aktiesport Athletes Tom Vegter, Jeand Doest and Nasser el Jackson
• Visual material in all locations throughout the Netherlands
In cooperation with Aktiesport a new campaign has been developed to present the new collection of the brand. The assignment was to further expand the ‘Play Hard’ concept of Aktiesport with other street football players in the leading role. The overall look and feel of the campaign had to be raw and urban.
In collaboration with Aktiesport, the ‘Play Hard’ campaign was established. The core of the campaign was to present the new collection with a raw urban look and feel behind it. We used an old factory shed. In the lead role were among others Jeand Doest and Stefan Molendijk. The collection was presented in a playful way with an industrial background and matching urban tricks.
- Activation for the new collection.
- Familiarity with the campaign increased by artists’ social media.
- Offline extension of online campaign translated by matching images in stores throughout the Netherlands.