In cooperation with Aktiesport a new campaign has been developed to present the new collection of the brand. The assignment was to further expand the ‘Play Hard’ concept of Aktiesport with other street football players in the leading role. The overall look and feel of the campaign had to be raw and urban.

In collaboration with Aktiesport, the ‘Play Hard’ campaign was established. The core of the campaign was to present the new collection with a raw urban look and feel behind it. We used an old factory shed. In the lead role were among others Jeand Doest and Stefan Molendijk. The collection was presented in a playful way with an industrial background and matching urban tricks.