Facts
Start date
February 2017
Category
• Marketing
• Entertainment
Expressions
Digitaal
• Promotion video WEURO 2017
Location videoshoot
Utrecht
Aftermovie
Assignment
Utrecht is one of the seven gaming cities of the Women’s EURO 2017 that will be held in the Netherlands in the summer. As a city they are of course very proud of this and that is exactly why they have turned to us. They have asked us for creative input to carry this out both online and offline.
Solution
We have developed a video concept that shows the most beautiful places in Utrecht and a number of well-known residents. We did this by working out a so-called ‘football chain video’, but with a dynamic twist. This video is used online and at various locations in Utrecht to promote the European Championships.
Result
- 30,000 views on the Facebook page of the Municipality of Utrecht
- Video was enthusiastically received by the public during the ‘100-day moment’ on 7 April in the Galgenwaard in Utrecht