Utrecht is one of the seven gaming cities of the Women’s EURO 2017 that will be held in the Netherlands in the summer. As a city they are of course very proud of this and that is exactly why they have turned to us. They have asked us for creative input to carry this out both online and offline.

We have developed a video concept that shows the most beautiful places in Utrecht and a number of well-known residents. We did this by working out a so-called ‘football chain video’, but with a dynamic twist. This video is used online and at various locations in Utrecht to promote the European Championships.