Together with Adidas we developed an event activation called: “IMPRESS M12; Got what it takes?”. It is a totally unique experience in which the participants are able to record content, in an interactive way, with one of the biggest football stars on the planet. How? Augmented Reality (AR).
The participants gets 30 seconds to show his or her best football skills. The participants are recorded and broadcasted live on a big screen in front of them. Through AR, the one and only Marcelo, playing for Real Madrid, joins the participants and walks into the screen. The virtual twin brother of Marcelo is interactive and can react to the participants’ skills. If the skills are good enough, Marcelo shows it. But beware, if the skills are not good enough, Marcelo will surely let you know as well!
The participants are recorded from beginning to the end and their unique experience with Marcelo can be shared with them inmediately. The video gets sent to the participants’ smartphones in the proper format for all the popular social media channels, in order for the participants to share their experience with Marcelo with the world.