Facts
Startdate
April 2016
Category
• Entertainment
Location
Hilversum
Video’s
Assignment
‘The best brain of the Netherlands’ is a game show on NPO 1 in which Art Rooijackers and Victor Mids search for the most intelligent Dutchman. They do this based on all sorts of tests in areas such as logic, memory and spatial insight. We were asked to implement (Urban) sports shows in the game.
Solution
The brains of the candidates were completely revolted by the freerunners of the Friends crw. After a smashing show in which they moved from scaffolding to scaffolding in the most spectacular way, candidates had to answer questions about, for example, the road that had been completed.
In another episode the freestyle footballers of the Sync Skills performed. Each of them wore a shirt with a specific number. After a completely choreographed show, candidates had to answer questions regarding the numbers and tricks from their show.
Both the input of the Friends-crw and Sync Skills were received with loud applause and full of admiration. The implementation in the game show was very successful and created a lot of excitement!
Influencers
FRIENDS-CRW
Freerunners
SYNC SKILLS
Freestyle footballers
Result
- Both episodes have more than 1 million views