Facts
Date
June 2017
Category
• Entertainment
Video
Influencers
NICK ZIEREN
Freestyle footballer
ABU GHAIRAT
Freestyle footballer
STEFAN MOLENDIJK
Freestyle footballer
Assignment
We Are Blossom has called in for the football campaign # PlaylikePelé for sporty extras with football experience. In this campaign, legendary moves by Pelé were pulled out to inspire and activate the new generation.
Solution
Our advice for this campaign was don’t to go for normal, but for freestyle footballers. That way there was the possibility to put the Pelé moves in a new, modern way. Freestyle football players Nick, Abu and Stefan have changed the old moves with their skills into a modern variant.
Result
- The campaign generated 16.3 million impressions online and more than 2.6 million views online
- 2.5 million people reach 16-30 years in target group via Facebook and Instagram