Disney Channel Park at School football

KNVB 2016

Client: The Walt Disney Company Benelux BV

Facts

Startdate
June 2016

Category
• Events

Expressions

Offline
• Score cards
• Branding side-events
• Branding event

Assignment

Disney Channel has asked for our expertise to present themselves at the district finals and the national final of the KNVB school football. The objective was to have as many kids as possible actively participate in the side events and create the Disney experience.

Solution

We have placed a number of popular side-events such as the Quick Feet, Bubble Football and the Smartgoals in a tight Disney Channel setting in order to create an  ‘park’ as relaxation between the matches. At the finals we enlarged the event and put down a completely burned interactive SUTU football wall. At the end everyone went home with a tight Disney Channel diploma.

Location

Location
KNVB Campus Zeist

Result
  • More than 1,000 participants at the Disney Channel park
  • New Disney Channel title ‘Just Like Me’ brought to the attention 
  • Persistent memory in the shape of a Disney Channel diploma 

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