Facts
Start date
April 2017
Category
• Marketing
Expressions
Online
• Instagram
• Facebook
• YouTube
Video
Assignment
Wednesday April 26th ,Jeand Doest became the first Dutch street football player to sign a contract with an international sports brand. Jeand is from the streets, pure, original and has a great appearance which matches with Puma. Puma and Dr.WOOOW! wanted to deploy Jeand and announce the partnership.
Solution
To announce the new partnership, Jeand visited Puma atlethes Balotelli, Usain Bolt, MHD and Lisa Zimouche. We created videos in which Jeand showed his skills to his new co-ambassadors and the rest of the world. Jeand gains more attention through his new colloboration and Puma spread their brand in the street football market.
Photos
Result
- Jeand Doest his Instagram has increased to 114k followers
- More than 58,000 subscribers on the Easy Man YouTube channel.