Facts
Category
• Marketing
Expressions
Digital
Football bowling activation at the KNVB Street football Games 2017
Location
Jaarbeurs Utrecht
Video
Assignment
Like the previous activations at OnsOranjepark, DisneyXD wants to create visibility for boys aged between 8 and 15 years. DisneyXD was present at the KNVB street football Games 2017! Just like the Games took Dr.WOOOW! care of the organization of the DisneyXD activation.
Solution
This time we enlarged the event at the Jaarbeurs. The footbowl activation was twice as big this time! It was 12 meters long and 7 meters wide. Throughout the day, kids had the chance to overthrow all 21 cones in one minute. If large numbers were achieved, the stageflames became part of the activation.
During this day there were two showcases. Professional freekickers from the Netherlands and England came together to do various challenges with each other. Among these challenges included the regular footbowl, trickshots and the crossbar.
The British crew Power and Precision showed their best free kicks and served as a jury for trickshot challenge later on the day. From the Netherlands were Futbol.inside, JackBreureTV and Freerkickstmwz represented in this competition. Also Youstoub came along to take part in these challenges!
Influencers
POWER AND PRECISION
UK football group
FUTBOL INSIDE
Youtuber
JACKBREURETV
Freestyle footballer
YOUSTOUB
Youtuber