The target audience must be addressed in the most natural way possible. It must feel raw, natural and genuine. Within the immensely popular platform Youtube we created new street football heroes on Youtube, called: the Street Lions. With hard skills and unique personalities, young people were bound to the adventures of the Street Lions. In collaboration with YouTube influencers, such as Séan Garnier, Luckygraaf and Hetgames, several original concepts were created. Viewers were able to enjoy street football at the highest level.
The powerful storytelling around the Street Lions was used to bring under the attention of the target audience. The Street Lions visited influencers and created unique street football content as promotion for the event. This resulted in a gigantic reach and a fantastic, successful event!