Increase awareness of Disney Channel and bring children between 8 and 15 years into contact with their presence at football events.

With a fun footballbowling activation, children had the chance to shoot 21 cones within one minute. Children were challenged to take part in the activation, prior to the Netherlands-Belarus match in de Kuip and the Netherlands-Belgium in the ArenA. The freestyle football players TomV and Nasser el Jackson inspired the youth together with the host and challenged them to go for the win. The winner was allowed to take the field with Team Dutchy at half time to take a penalty, this caused attention among the youth. In addition, the light and sound provided an atmospheric activation that left few visitors unnoticed.