New Games New Rules

In cooperation with Aktiesport, a campaign was developed to start the new football season in a unique way and to ensure a relationship with the youthful target audience of 16 to 30 years old, with young footballers and their parents as a communication target audience.

The ‘New Games New Rules’ campaign was developed, in cooperation with advertising agency Persuade and Aktiesport.

The essence of the campaign was that Aktiesport would bring the new football line to life with a unique concept. To do this in a spectacular way, a 360 degree video was developed! This was done in collaboration with the talented football heroes TomV, Jeand Doest and Nasser El Jackson. These football heroes previously participated in Aktiesport campaigns, this ensured recognition and connection with the target audience.

An offline activation was linked to the online campaign. When purchasing new football boots, customers received a free ball. And when spending more than 20 euros, customers received VR Glasses to view 360-degree videos.